Here we go again. Another October. Another Breast Cancer Awareness Month. Another 31 days to muddle through all the pink and pink ribbon shenanigans. Are you up for it? If not, it’s completely understandable. I get it. Believe me, I get it. I understand the weariness, the frustration and even the anger. I mean, how many ways and how many times can we keep saying some of this stuff, right?
As many ways and as many times as it takes. (Reminds of my teaching days).
Silence is not an option. Not for me anyway.
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Because you never know who or when someone might be reading, listening or watching. You never know when you might be a beacon for that person wanting desperately to escape Pink Ribbon Fantasy Land. (I remember being there and trying to find my way out). You never know when someone might need to hear something you say or read something you write. You never know what small or not so small impact you might have on any given day during October or any other month, for that matter.
You just never know.
So we must keep at it, or at least I must.
I will keep trying to answer when someone asks, what’s wrong with pink and pink ribbons anyway? I will keep explaining why trivializing and normalizing breast cancer is so upsetting and why it’s not an effective way to educate people about this wretched disease. I will keep suggesting we cannot shop our way out of breast cancer and asking, why is breast cancer the shopping disease anyway? I will keep pushing for those with platforms much larger than mine to provide accurate and complete information about the entire spectrum of this disease. I will keep promoting research, not merely awareness. I will keep refusing to sugarcoat the havoc this disease brings to families like mine. And yours. Or anyone’s.
When someone asks me, why can’t you lighten up about the use of sassy slogans and trite-sounding awareness campaigns (you know the ones), I will answer:
Because nothing about breast cancer is amusing.
Most importantly, I will keep circling back to include and advocate for those I know and those I do not who are struggling with metastatic disease.
That’s the whole point of all this, is it not?
Or it should be.
I will not forget my mother and all the other dear ones. So many dear ones. Too many. Just too many.
No, silence is not an option. Not for me.
If you’d like to help me not be silent, please share this post. Thank you!
How are you feeling about Pinktober this year?
Do you plan to get louder this month or go into hiding ’til November?
Has how you feel about Pinktober evolved over time?