What’s so bad about the pink ribbon?
I get this question a lot. It’s a good one, so I thought I’d share my ideas on why the pink ribbon has lost its appeal for so many. Pink itself is not a problem. It’s only a color. And ribbons are not the problem – they’re just ribbons!
But then, we have a certain ribbon that has received oodles of attention as well as a fair amount of criticism and that, of course, is the almighty pink ribbon. I wonder if there is anyone in this part of the world anyway who hasn’t seen the pink ribbon. It’s everywhere. And not just during October’s Breast Cancer Awareness Month anymore. No, now you can see it year round slapped onto to this, that and the other thing.
The pink ribbon might have been a good symbol at one time, but now it is overused and too often misused.
The pink ribbon is worn out.
You know how coaches, moms, dads and even teachers often hand out ribbons for everything?
It’s an attempt to make every child feel good. But sometimes, too many ribbons are given out and as a result, the ribbons lose their meaning.
The same can be said for the mother of all ribbons, that infamous pink one…
And the problems with the pink ribbon keep stacking up.
To grab a copy of my FREE ebook, Pink Is Just a Color, Ribbons Are Just Ribbons: A collection of writings about Pinktober shenanigans, Click Here.
Here are ten reasons why the pink ribbon is worn out.
1. Largely due to overuse and misuse the pink ribbon has lost its effectiveness.
The pink ribbon has morphed into a marketing tool, and a highly successful one at that. The pink ribbon is now used to sell stuff and lots of it. Unless you’ve been house bound for quite some time you probably don’t need any visuals, but just in case, here’s a collage put together by my friend, The Accidental Amazon.
And the very fact that breast cancer awareness is so tightly linked to shopping is flat out sexist in the first place.
2. The pink ribbon is sometimes used in an under-handed way to make people feel good about shopping and where they are shopping.
The pink ribbons are used to increase profits as well as a corporation’s image. Talk about bang for your buck – I mean ribbon.
3. Pink ribbons are often misleading.
People buy items with the pink ribbon on them because they think their money will go to a good cause. This may or may not be true. Sometimes there is a cap on how much will be donated regardless of how much money comes in. Plus, sometimes not one dollar or even one penny will go to breast cancer anything.
4. The product with the pink ribbon is sometimes questionable.
Some of the products are even linked to the possibility of contributing to the risk of breast cancer. You can find a list of some controversial items here.
5. Many people are insulted by the pink ribbon because it seems to “dress up” breast cancer. It’s a cute and tidy way to package a deadly disease.
A pink ribbon attempts to make breast cancer feminine, pretty and perhaps even an almost “acceptable” kind of cancer. I mean, how many times have you heard, at least you got the good cancer?
6. Pink ribbons are, well, pink. They represent females with breast cancer.
But men can and do get breast cancer too; sadly, this can leave them feeling like outcasts – adding to the possible humiliation of having a “woman’s disease” in the first place.
7. The pink ribbon is used to represent hope, faith and courage.
The underlying message for some might be construed to be, just remain hopeful. You’ll be fine. This leaves little room for other genuine feelings like fear, anger and uncertainty.
There is nothing wrong with courage, hope or faith. But when these become tied to a pink ribbon, perhaps we are unintentionally suggesting that women should sit quietly and accept breast cancer. It might even suggest we should sit back and accept the lack of progress in prevention and treatment, much less a cure.
Think about it. Remember all that sugar and spice nonsense about good little girls?
8. The pink ribbon overshadows all the other ribbons. In a way, it’s become the bully of ribbons.
The other colored ribbons for all those other diseases are mostly forgotten, too often shoved out of the spotlight by the mighty pink one. Don’t feel bad if you can’t name even one other colored ribbon and the disease it’s matched to. Most people probably can’t.
Here’s a chart via Choose Hope to help you out:
9. The pink ribbon does its part to help keep sexism alive in Breast Cancer Land and beyond.
There are too many lame attempts to make breast cancer awareness lighthearted or sexy by adorning pink ribbons on t-shirts (and other stuff) along with sassy, provocative slogans.
Many such campaigns claim such an approach is necessary to appeal to a younger crowd and to avoid being too serious.
Too often, many of these campaigns and/or products seem to suggest breast cancer awareness is more about saving breasts than lives. Here are two examples:
It’s all about the boobs. Seriously?
10. The pink ribbon has been around for decades, but when you look at the results that matter – fewer deaths from breast cancer, this has not been the outcome from all those ribbons.
Breast cancer continues to claim 40,000+ lives annually in just the United States. And the metastatic community continues to be mostly left out of the pink ribbon loop in more ways than one. Sad, but true. Unacceptable!
There are undoubtedly many other problems with the pink ribbon, but this list should do for starters.