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Has Breast Cancer Become too “Normalized”?

Has breast cancer become too normalized?

Does it sometimes seem like lots of women who talk about their breast cancer experiences often mention how they’ve become more appreciative, enlightened, transformed for the better, or whatever? Does it seem like there is story after story about celebrities sharing, let’s be honest here, more than we want to know about their breast cancer experiences?

And don’t you think too often such celebrity-type stories often make breast cancer seem not so bad?

And then there are the mastectomy stories, lots of mastectomy talk of late too. Of course, talking openly about this stuff is a good thing. However, there’s a double-edge sword here. All this talk, all this exposure, can be misconstrued and potentially create the false illusion that breast cancer is well, normal-like and therefore, not really all that bad, can it not?

Pink ribbon culture has certainly played a major role in promoting this “normalization” of breast cancer.

Breast cancer is not pretty, pink or party-like. Period.

Breast cancer should never be presented as normal-like. It should never be trivialized or sexualized either.

Such narratives are inaccurate and downright insulting.

Again, bringing a once taboo topic out of the closet is tremendously helpful and welcomed. But maybe we’ve gone a little overboard and have unintentionally desensitized people.

Removing the stigma should not result in making a horrible disease appear normal-like.

They are very different things.

Breast cancer has become the elite cancer, the cancer of notoriety.

Breast cancer is definitely the shopping cancer and this, too, is insulting when you think about it.

If you haven’t read Bright-Sided:  How Positive thinking Is Undermining America by Barbara Ehrenreich, I highly recommend you do. This book is not just about breast cancer and actually, I wish it was. Only chapter one focuses on breast cancer, but this chapter alone makes the book worth reading. Even the title of chapter one is perfect:  “Smile or Die:  The Bright Side of Cancer.” I must share this one brief passage:

Bright-Sided: How Positive Thinking Is Undermining America

Bright-Sided by Barbara Ehrenreich

Positive thinking seems to be mandatory in the breast cancer world, to the point of where unhappiness requires a kind of apology…

The above all else, just stay positive, mantra drives me nuts. As you know, right?

I maintain too much positivity, too much glossing over of the horribleness of breast cancer, falsely presents it as being not so bad, and therefore, in some weird sense, normal.

Ehrenreich has this to say about the normalization of breast cancer:

The effect of all this positive thinking is to transform breast cancer into a rite of passage–not an injustice or a tragedy to rail against but a normal marker in the life cycle, like menopause or grandmotherhood. Everything in mainstream breast cancer culture serves…to tame and normalize the disease:  the diagnosis may be disastrous, but there are those cunning pink rhinestone pins to buy and races to train for.

Ehrenreich’s outspoken truth telling about her breast cancer reality is laced with wit, sarcasm and spot-on insights about what breast cancer is and what it is not.

And one thing breast cancer definitely is not, is normal.

This is one reason I felt compelled to write my memoir. I wanted to ‘shout from the pages’ that nothing about breast cancer felt/feels normal.

Some probably consider my memoir or even my blog and therefore me, to be negative. But I refuse to gloss over the harshness of cancer reality, well, my reality anyway.

A cancer diagnosis is not a normal occurrence. A mastectomy is not normal. Reconstruction is not normal. And as far as I can tell, even six years post diagnosis, there is nothing normal about survivorship either, new or otherwise.

Frankly, I am tired of people trying to twist or re-frame cancer into something it is not.

Cancer sucks. Period.

Can we please stop portraying a horrible disease as something it is not?

Because no cancer, including breast cancer, should ever be normalized.

As Ehrenreich is quoted in the documentary film, Pink Ribbons, Inc.:

Breast cancer is not normal - #BarbaraEhrenreich #Pinktober #breastcancer

 Amen to that!

To grab a copy of my FREE ebook, Pink Is Just a Color, Ribbons Are Just Ribbons: A collection of writings about Pinktober shenanigans, Click Here.

Do you feel breast cancer has, to some degree, become normalized?

Have you read Bright-Sided?

Have you seen Pink Ribbons, Inc?

Has breast cancer become too normalized? #pinkribbons #breastcancer #breastcancer awarenessmonth


Saturday 6th of April 2019

Thank you for this...I was trying to find something that resonated with how I'm feeling as I tell a few people about my impending diagnosis (after a birads 5 ultrasound), and this is it. One person said to me 'you'll be fine, it happens all the time' and, while I know they mean well and want to be reassuring, it didn't make me feel good at all. Thank you.


Sunday 7th of April 2019

Candice, That person's comment you shared was insensitive. Talk about minimizing. Remember, free passes are optional. :) Thank you for sharing. My best to you.

Wendy Basil

Thursday 3rd of November 2016

I have to say for years now I have been saying I am not an optimist and I am not a pessimist, I am a realist, I see things how they are. I have said this to doctors when I was trying to make decisions about surgeries and treatments. I also live day to day. I learned to do this while my husband was sick for four years, then died. Yes let's use the word died and not make it something else. Today I saw my breast surgeon and yes I felt like a science project! She had a new assistant and was talking to her about everything they did to me during my five surgeries like it was great! And here is the muscle from my back and showing it in my breast! She then did say I had a rough time and I mentioned a few things like my infection. She was only there for one surgery my plastic surgeon was there for all five. Yes everyone except the patient tries to normalize breast cancer and is definitely wrong to do and should change but that will never happen.


Monday 7th of November 2016

Wendy, You felt like a science project, that is a good description of your recent experience. Geez...Thank you for sharing that as well as the rest of your thoughts on this. Sounds like we're on the same page about the normalization thing.

Beth Gainer

Friday 28th of October 2016

Hi Nancy,

I've read Bright-Sided and was so impressed! It really is thought-provoking. And you are right: there's nothing normal about breast cancer. Mastectomy, lumpectomy, radiation, chemotherapy, whatever we have to do to improve our odds of survival, it's just not normal. Because breast cancer is in the news so often, I think our culture has tried to "normalize" it. But breast cancer is anything but normal. Thank you for writing this!

Slightly Exaggerated

Wednesday 26th of October 2016

AMEN! Couldn't agree more!


Monday 24th of October 2016

I so agree with this! When I was diagnosed he doctor even said I have the "good" type of cancer. I was numb and stunned. Sure I'm glad it is one they have treatment for but don't expect me to be instantly thankful. I didn't ask for any cancer journeys in this life. Thank you for your validation. Have you read Pink Ribbon Blue?


Monday 24th of October 2016

Lielle, Oh my. It's sad when even those in the health care field say some of these idiotic things. Sorry you had to hear that insensitive remark. Yes, I have read "Pink Ribbon Blues". It's an excellent read. Sure opened my eyes. Thank you for sharing.

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