The Billboard Is Coming Down!

Words matter. They just do. I know I’ve said this in blog posts time and time again. I’ll probably say it many more times. Because it’s true. And words on a billboard matter too.

I’m pleased to let you know that Mayo Clinic Health Systems has listened. They have informed me that they will be taking action soon (I hope).

The offensive billboard is coming down!

I appreciate all your comments, shares and tweets very much. Your help made this happen.

I might have more to say on this whole matter later, but for now, thank you everybody!

And rest assured, I will be keeping my eye on this billboard and will let you know when it’s actually down.

For my mother and all the rest – we will not forget. 

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Are you surprised Mayo Clinic Health Systems plans to take this billboard down?

Have you seen other offensive cancer ad campaigns?

32 thoughts to “The Billboard Is Coming Down!”

    1. Cancer never gives up — we have to KILL IT VIA POISON/CUT/BURN!

      Happy our voices were heard; and they need to fire their ad agency along with whoever from Mayo approved it.

      Thank you, Nancy!

      1. Gorillazoo, I’m not intending for anyone to be fired. I just hope for more sensitivity in such ad campaigns in the future. That’s good enough for me. Thanks for reading and commenting. I’m happy the voices were heard too.

  1. Fantastic news!

    You continue to make a million differences, Nancy. I am honoured to know you, if only through cyberspace. Thank you for all you have done to change my understanding of breast cancer. This is an incredible victory.

    Take care,


  2. This is fantastic news, Nancy! Congratulations. Campaigns can make a difference. I’m actually surprised that Mayo Clinics put this up in the first place. I thought they were a respectable and respectful organization, but now I wonder. Such lack of sensitivity. But kudos to those who wrote to express their outrage!

    1. Jan, Thank you for your support. I was surprised too. Any organization makes mistakes, so I’m ready to move on if and when the billboard comes down.

  3. Whooooo Hoooooo!!! Wonderful news… Our voices were heard… Well done Nancy…this is for my dad who never gave up but died of cancer age 56…. ❤️

  4. dear Nancy,

    HOOOORAAY! what an incredible advocate you are! thank you so much for all you have done, and for letting us know the billboard is coming down.

    gratefully and with love,

    Karen xoxo

  5. Nancy, this week I had a 43 year old patient, who was BRCA+ get diagnosed with stage IV and die very shortly afterwards–and I thought about this situation and how her death had absolutely NOTHING to do with her will to live.

    Thank you so much for bringing up this issue and raising the awareness that the warrior myth does a disservice to all.

    Of course we fight, and often we are damaged in the fight, but our will doesn’t determine our destiny with this disease. Or many others and to put the onus back on us is cruel and misguided.

    My staff and I are mourning our patient, and if I had told them that she died because she wasn’t strongly committed to overcoming her disease, it would be absurd

    1. Kira, I’m very sorry about your young patient’s death. This is exactly why the billboard was offensive to me and apparently to quite a few others as well. Thank you for sharing and again, I’m very sorry.

  6. Bravo, Nancy!!!! This is wonderful news, and it sounds like Mayo is going to do the right thing (hopefully). Frankly, I am surprised that Mayo is listening and taking the sign down. Most medical facilities don’t care or are not aware about how their advertising hurts patients.

    By taking down the sign, Mayo will make things right.

    1. Beth, I agree. I am very pleased MCHS has re-evaluated and decided to do the right thing. Any time a major player listens and attempts to address and fix a problem, that’s a very good thing. Thanks for reading and commenting.

  7. Good job, Nancy! Well done! Our voices have been heard. I’m not surprised. I’m certain Mayo wants to do the right thing. On the surface, the ad probably seemed like a good one. I’m sure those responsible for the advertising could not have thought it through to its conclusion, which is probably obvious only to those who have gone down the cancer road.

    1. Eileen, I realize the ad was intended to uplift, but the instant I saw it I was not uplifted, but rather was offended. And I knew I had to say so. Many others apparently felt much the same. Thank you for reading and sharing your thoughts about it.

    1. Katherine, It was the many voices that got the attention of MCHS. I’m pretty sure they would not have noticed my blog post at all if it had not been for Twitter and other social media venues. United voices matter for sure. Thanks for reading and commenting.

  8. Nancy,

    I’m so sad that you fought against this. I’ve lost three people of my very direct family to cancer (brain, and stomach).

    This does not offend me. Although we have lost people, we have to continue to raise awareness, and push those who have cancer to fight. That’s what the disease is about, fighting. Pushing people to their limits, then making them fight harder. That’s why I have worn a Livestrong bracelet going on my 10th year.

    Where I live there are no billboards with messages about cancer. I’m sad to see this being taken down. If anything, it was a positive message to those who have cancer- that they can beat it.

    Take care,

    1. Laura, I’m sorry cancer has impacted your family too. I appreciate you saying this billboard does not offend you. But it did offend me and that’s why I wrote my post. I do not see it as a positive message. I also believe there is far too much emphasis put on the war metaphor type cancer language. It’s not quite as simple as just “fighting it and beating it” for some. I respect your viewpoint. Thanks for sharing it.

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