Do you ever wonder what new pink gizmo or pink gadget is coming down the pink pipeline next? Do you sometimes think you’ve seen it all or worse yet, know full well you haven’t? Do you cringe at the bizarreness of it all, or have you grown so accustomed to the pink shopping frenzy that is now part of October you hardly notice anymore, but instead just roll your eyes and wait for November?
I guess I do both. Sometimes I cringe. Sometimes I ignore.
No doubt about it, shopping and breast cancer awareness month have become inseparably intertwined and I’ve yet to figure out why this is okay with so many people.
Why is breast cancer the shopping disease anyway?
Why has no other disease been so literally tied up with ribbons and shopping?
I’m not much of a shopper. Generally, I just hit the malls when I want or need something for myself or someone else. I can’t remember the last time I went window shopping. And more and more these days I shop online. Maybe not being a shopping enthusiast is one more reason all the shopping nonsense that is associated with breast cancer awareness month annoys me and seems just plain bizarre at times.
I realize many women and men, too, do enjoy shopping and that’s great. Shopping is a way to reward yourself when you’ve reached a goal. Some people shop to cheer themselves up when they feel down. Others just happen to love looking for that perfect item for themselves or someone else. Quite a few it seems love sales, and I imagine there are a whole host of other reasons why people love to shop.
But one thing is for sure, we are never going to shop our way out of breast cancer.
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Buying a pink-handled hammer, pink-colored trash can, pink bag of potato chips, pink mixing bowl set, or any other sort of pink paraphenalia is probably not going to do a whole lot to help prevent, better treat or cure breast cancer; nor will biting into that doughnut or pink ribbon shaped cookie with pink icing and pink sprinkles on top. It might very well help improve some business owner’s bottom line as well as his/her perceived image, but shopping our way out of breast cancer? That’s not gonna happen.
No matter how you feel about shopping, doesn’t “pink shopping” feel rather forced, insincere and therefore more than a bit unappealing anyway?
It does to me. And shopping for things that were never intended to be pink in the first place just seems weird and more than a bit forced.
Besides how much pink stuff can the average person eat, drink, wear or use?
I would never tell anyone not to buy something with a pink ribbon on it, but I would and do tell people all the time not to buy something just because it has a pink ribbon on it. Big difference.
No matter how you feel about October shopping of the non-Halloween variety, I think it’s safe to say, we cannot shop our way out of breast cancer.
I’ve shared the words of the late Barbara Brenner before and I’ll more than likely share them again because they are worthy of repetition:
If breast cancer could be cured by shopping, it would be cured by now.
Amen to that.
Do you ever buy pink or pink ribbon products, or do you refuse to?
Do you cringe or do you ignore and wait for November?
Why do you think breast cancer morphed into the shopping disease?